The inception of NIID came in 2014. While in New York City, Jason Li and Harris Haynie noticed that most of the business professionals were using backpacks that had very little style and even less functionality. After months and months of back and forth, they (along with Vinson Sieh) created the first prototypes of a pack that was designed to be both stylish and have the functions that would suit a variety of consumers. The first release of backpacks in 2015 was called Decode, an innovative pack designed specifically for business professionals. The program, enlisted through Amazon Exclusives, sold out quickly and received many positive reviews, comments and suggestions for the next lines of backpacks.
We owe a great deal of our success to our sourcing and product development team, who have taken difficult concepts and helped make them into reality.This is the reason why the NIID STATEMENT series satchel quickly won the support of thousands of crowdfunders under the condition of ZERO promotion. Also, it is the reason why it was born. No matter how beautiful it is, it will be monotonous. No matter how impression it is, it will be stereotypes. Having carried NIID STATEMENT series, we are no longer defined by a preconceived style of dressing. Instead, we are able to better show ourselves and make our voices heard.From the office to the street, from the fashion store to the gym, we can switch states quickly. Will you feel ridiculous if you pull a towel out of your briefcase when you are at the gym? There is more than one side to our lives and we need to adapt to change quickly, so do backpacks. NIID STATEMENT Urban Light Travel series, with colorful, diverse, muti-faceted functional design and personalized storage structure, making you break the shackles of scenes and switch freely.S7 shape-shifting bag is the best of the series that reflects the design concept. With 1 satchel, it can change 2 colors and 4 forms, allowing you to seamlessly switch between different scenes such as work, leisure, sports, outdoor express yourself freely The normal tootsie bag form, flipped over into another distinctive color, showing different emotions. With the unique form conversion regulator, we can lock it tightly stand to change the wandering bag. We can flip it over again and the bag and make it a messenger bag with tight lines and sporty and light. The hundred changes in form, showing not only the S7 deformation bag but also a confident switch between different aspects of our lives Of course, the practicality of the superb three-tier sorting and storage is a good way for you to deal with the problem.Front and back zipper compartments for privacy and security. Open middleStorage is freely accessible at your own pace.Shoulder strap locking and adjusting device to keep your items safe and your shoulders comfortable.
